Sharjah, UAE | 24 November 2025
PublisHer is proud to announce a formal partnership with Shimmr AI, a pioneering platform in AI-powered Autonomous Advertising, to expand access to high-quality AI education, mentorship and visibility for women-led publishing businesses around the world.
The collaboration follows more than a year of fruitful informal cooperation between the two organizations and marks a new phase of structured, in-kind support to benefit PublisHer’s growing global network.
Through this partnership, Shimmr AI will deliver a wide range of services designed to build AI readiness, business confidence and technical skills among women publishers. These include AI in Publishing masterclasses covering both foundational knowledge and real-world applications of AI, to be made available globally via PublisHer’s Membership Resource Library and at major book events, quarterly mentorship sessions with Shimmr AI experts for PublisHer members and panel participation and thought leadership at high-level publishing events around the world.
‘This partnership enshrines the belief that women must not be left behind in the AI transformation,’ said Bodour Al Qasimi, Founder of PublisHer. ‘Shimmr’s support will help women publishers harness the potential of AI, not just as users, but as confident leaders and creators of future publishing models.’
‘PublisHer is one of the most exciting and impactful initiatives in global publishing today,’ said Searsha Sadek, Founder of Shimmr AI. ‘We’ve been proud to support this mission over the past year and are thrilled to deepen our collaboration. Together we will demystify AI, make it accessible and unlock new possibilities for women-led publishing.’
This new partnership strengthens PublisHer’s commitment to equipping women with the tools, mentorship and visibility they need to lead the next chapter of publishing, one that is inclusive, digitally confident and future ready.
About PublisHer
Founded in 2019 by Sheikha Bodour Al Qasimi, PublisHer is a global movement for women in publishing, advocating for gender equity and inclusive leadership. Its initiatives include global summits, mentoring programmes, advocacy campaigns, and excellence awards.
About Shimmr AI
Shimmr AI is a cutting-edge platform that automates advertising using generative AI and data science. The company works with publishers, brands, and creative businesses to scale their reach, boost discoverability, and unlock growth through intelligent automation.
